Privacy Policy

Last updated on September 28, 2026.

This Application collects some Personal Data from its Users.

This document can be printed for reference by using the print command in the settings of any browser.

Owner and Data Controller

Applet Labs dba Pump Up
2261 Market Street, STE 10057
San Francisco, California 94114, US

Data processed on behalf of customers

This privacy policy covers Personal Data for which the Owner is the Data Controller, such as account, billing and usage data. Data that customers submit to or connect with this Application to run their own workflows (including playbook instructions, run and case data, uploaded files, event history and data retrieved from connected services) is processed by the Owner as a Data Processor on behalf of the relevant customer, under the Owner's agreement with that customer. Users whose Personal Data is contained in such data should contact the relevant customer to exercise their rights, and the Owner will assist that customer in responding.

Types of Data collected

Among the types of Personal Data that this Application collects, by itself or through third parties, there are: Trackers; Usage Data; IP address; device information; browser information; page views; clicks; browsing history; Read only access; Compose; Drive files; Documents; Spreadsheets; Presentations; Calendar events; Chat messages; Contacts; Directory information; Data communicated while using the service; company name; email address; first name; last name; workplace.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.

Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Application.

Unless specified otherwise, all Data requested by this Application is mandatory and failure to provide this Data may make it impossible for this Application to provide its services. In cases where this Application specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.

Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.

Any use of Cookies – or of other tracking tools — by this Application or by the owners of third-party services used by this Application serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy.

Users are responsible for any third-party Personal Data obtained, published or shared through this Application.

Mode and place of processing the Data

Methods of processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.

The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Application (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

Place

The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.

Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

Retention time

Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users' consent.

The purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Registration and authentication, Analytics, Hosting and backend infrastructure, Traffic optimization and distribution, Handling activities related to productivity, Managing contacts and sending messages, Platform services and hosting and Handling payments.

For specific information about the Personal Data used for each purpose, the User may refer to the section “Detailed information on the processing of Personal Data”.

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

Analytics

The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

PostHog product analytics (PostHog, Inc.)

PostHog product analytics is an analytics service provided by PostHog, Inc. that gives the Owner insight into the use of this Application by Users.

Personal Data processed: browser information; browsing history; clicks; device information; IP address; page views; Trackers.
Place of processing: United States.

Handling activities related to productivity

This type of service helps the Owner to manage tasks, collaboration and, in general, activities related to productivity. In using this type of service, Data of Users will be processed and may be retained, depending on the purpose of the activity in question.

These services may be integrated with a wide range of third-party services disclosed within this privacy policy to enable the Owner to import or export Data needed for the relative activity.

Google Workspace (Google LLC)

Google Workspace is an integrated suite of cloud-based productivity, collaboration and storage services provided by Google LLC. Gmail or other G Suite services are not scanned by Google for advertising purposes. In addition, Google does not collect or use data inside these services for advertising purposes in any other way.

Personal Data processed: Data communicated while using the service; Trackers; Usage Data.
Place of processing: United States.

Handling payments

Unless otherwise specified, this Application processes any payments by credit card, bank transfer or other means via external payment service providers. In general and unless where otherwise stated, Users are requested to provide their payment details and personal information directly to such payment service providers. This Application isn't involved in the collection and processing of such information: instead, it will only receive a notification by the relevant payment service provider as to whether payment has been successfully completed.

Stripe (Stripe, Inc.)

Stripe is a payment service provided by Stripe, Inc.

Personal Data processed: email address; first name; last name; Trackers; Usage Data.
Place of processing: United States.

Metronome (Metronome, Inc.)

Metronome is a usage-based billing service provided by Metronome, Inc. that allows the Owner to meter use of this Application and issue invoices.

Personal Data processed: company name; email address; first name; last name; Usage Data.
Place of processing: United States.

Hosting and backend infrastructure

This type of service has the purpose of hosting Data and files that enable this Application to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of this Application.

Some services among those listed below, if any, may work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

Google Cloud (Google LLC)

Google Cloud is a cloud computing platform provided by Google LLC.

Personal Data processed: various types of Data as specified in the privacy policy of the service.
Place of processing: United States.

Google Cloud Storage (Google LLC)

Google Cloud Storage is a hosting service provided by Google LLC.

Personal Data processed: various types of Data as specified in the privacy policy of the service.
Place of processing: United States.

MongoDB Atlas (MongoDB, Inc.)

MongoDB Atlas is a managed database service provided by MongoDB, Inc.

Personal Data processed: various types of Data as specified in the privacy policy of the service.
Place of processing: United States.

Google Cloud Vertex AI (Google LLC)

Google Cloud Vertex AI, provided by Google LLC, is a service that gives the Owner access to Google's Gemini models to automate tasks through its AI engine. Under Google Cloud's terms, Data processed through Vertex AI is not used to train Google's models.

Personal Data processed: company name; Data communicated while using the service; email address; first name; last name; Usage Data; workplace.
Place of processing: United States.

Managing contacts and sending messages

This type of service makes it possible to manage a database of contacts and to send in-app and email notifications to the User.

Knock (Knock Labs, Inc.)

Knock is a notification service provided by Knock Labs, Inc. that allows the Owner to send in-app and email notifications to Users.

Personal Data processed: email address; first name; last name; Data communicated while using the service.
Place of processing: United States.

Platform services and hosting

These services have the purpose of hosting and running key components of this Application, therefore allowing the provision of this Application from within a unified platform. Such platforms provide a wide range of tools to the Owner – e.g. analytics, user registration, commenting, database management, e-commerce, payment processing – that imply the collection and handling of Personal Data.

Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

Webflow (Webflow, Inc.)

Webflow is a platform provided by Webflow, Inc. that allows the Owner to build, run and host this Application. Webflow is highly customizable and can host websites from simple blogs to complex e-commerce platforms.

Personal Data processed: Trackers; Usage Data.
Place of processing: United States.

Registration and authentication

By registering or authenticating, Users allow this Application to identify them and give them access to dedicated services.

Depending on what is described below, third parties may provide registration and authentication services. In this case, this Application will be able to access some Data, stored by these third-party services, for registration or identification purposes.

Some of the services listed below may also collect Personal Data for targeting and profiling purposes; to find out more, please refer to the description of each service.

Clerk (Clerk, Inc.)

Clerk is a registration and authentication service provided by Clerk, Inc. that manages User accounts and sign-in for this Application.

Personal Data processed: device information; email address; first name; IP address; last name; Trackers; Usage Data.
Place of processing: United States.

Google OAuth (Google LLC)

Google OAuth is a registration and authentication service provided by Google LLC and is connected to the Google network.

Personal Data processed: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service.
Place of processing: United States.

Gmail permissions to access User Data (OAuth addition) (Google LLC)

To provide its service, this Application uses restricted scopes for Gmail (gmail.readonly and gmail.compose), which allow it to read the User's email messages and to create drafts and send messages when the User's playbook instructs it to. This access is provided by Google LLC under strict terms. Here's what this means for such User Data:

The use of User Data is limited to providing or improving User-facing features. User Data will not be used for serving ads, including retargeting, personalized, or interest-based advertising. User Data will be transferred to third parties only if necessary, to provide or improve User-facing features and as necessary to comply with applicable law or as part of a merger, acquisition, or sale of assets with notice to Users. Humans will not read the Data unless: the Owner has obtained the User's affirmative agreement for specific messages; it is necessary for security purposes and/or to comply with applicable law, or; the use is limited to internal operations and the Data (including derivations) have been aggregated and anonymized.

Personal Data processed: Compose; Read only access.
Place of processing: United States.

Google Drive permissions to access User Data (OAuth addition) (Google LLC)

To provide its service, this Application uses the restricted drive.readonly scope for Google Drive, which allow it to read and search the files stored in the User's Google Drive. This access is provided by Google LLC under strict terms. Here's what this means for such User Data:

Personal Data processed: Drive files; Read only access.
Place of processing: United States.

Google Docs permissions to access User Data (OAuth addition) (Google LLC)

To provide its service, this Application uses scopes for Google Docs, which allow it to read the content of the User's Google Docs documents. This access is provided by Google LLC under strict terms. Here's what this means for such User Data:

Personal Data processed: Documents; Read only access.
Place of processing: United States.

Google Sheets permissions to access User Data (OAuth addition) (Google LLC)

To provide its service, this Application uses scopes for Google Sheets, which allow it to read the content of the User's Google Sheets spreadsheets. This access is provided by Google LLC under strict terms. Here's what this means for such User Data:

Personal Data processed: Spreadsheets; Read only access.
Place of processing: United States.

Google Slides permissions to access User Data (OAuth addition) (Google LLC)

To provide its service, this Application uses scopes for Google Slides, which allow it to read the content of the User's Google Slides presentations. This access is provided by Google LLC under strict terms. Here's what this means for such User Data:

Personal Data processed: Presentations; Read only access.
Place of processing: United States.

Google Calendar permissions to access User Data (OAuth addition) (Google LLC)

To provide its service, this Application uses scopes for Google Calendar, which allow it to read the events in the User's Google Calendar. This access is provided by Google LLC under strict terms. Here's what this means for such User Data:

Personal Data processed: Calendar events; Read only access.
Place of processing: United States.

Google Chat permissions to access User Data (OAuth addition) (Google LLC)

To provide its service, this Application uses restricted scopes for Google Chat messages, which allow it to read the messages in the User's Google Chat spaces. This access is provided by Google LLC under strict terms. Here's what this means for such User Data:

Personal Data processed: Chat messages; Read only access.
Place of processing: United States.

Google People API (Contacts and Directory) permissions to access User Data (OAuth addition) (Google LLC)

To provide its service, this Application uses scopes for the Google People API, which allow it to read the User's contacts and the directory of their Google Workspace organization. This access is provided by Google LLC under strict terms. Here's what this means for such User Data:

Personal Data processed: Contacts; Directory information; Read only access.
Place of processing: United States.

Adherence to the Google API Services User Data Policy and Limited Use Requirements (this Application)

This Application's use or transfer to other apps of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

Personal Data processed: various types of Data as specified in the privacy policy of the service.

Traffic optimization and distribution

This type of service allows this Application to distribute their content using servers located across different countries and to optimize their performance.

Which Personal Data are processed depends on the characteristics and the way these services are implemented. Their function is to filter communications between this Application and the User's browser.

Considering the widespread distribution of this system, it is difficult to determine the locations to which the contents that may contain Personal Information of the User are transferred.

Google Cloud CDN (Google LLC)

Google Cloud CDN is a traffic optimization and distribution service provided by Google LLC.

Personal Data processed: Usage Data.
Place of processing: United States.

Google user data

This section applies to data this Application receives from Google APIs when a User connects a Google account (Gmail, Google Drive, Google Docs, Google Sheets, Google Slides, Google Calendar, Google Chat and the Google People API), referred to here as “Google user data”.

How Google user data is used

Google user data is used only to run the playbooks the User or their organization has set up in this Application, at the User's direction: the agent reads the Google content a playbook needs, and drafts or sends email only when the playbook instructs it to.

No use for AI or ML model training

Google user data is not used to develop, improve or train generalized AI or ML models. This applies to the Owner and to every provider the Owner uses. Google user data sent to Gemini models on Google Cloud Vertex AI is used only to produce the response for the User's playbook run, and under Google Cloud's terms is not used to train Google's models.

Sharing of Google user data

Google user data is sent to Google's Gemini models on Google Cloud Vertex AI to run the User's playbooks, and to nowhere else. It is stored on the Owner's hosting infrastructure (Google Cloud and MongoDB Atlas) as described below. It is not sold, not shared with advertisers or data brokers, and not transferred to any other third party except as necessary to comply with applicable law or as part of a merger, acquisition, or sale of assets with notice to Users.

What is stored

OAuth tokens. The access and refresh tokens Google issues when the User connects an account. They are stored encrypted at the field level (AES-256), with encryption keys protected by Google Cloud Key Management Service.
Tool results in the run workspace. The Google content the agent retrieves during a playbook run (for example an email, a file or a calendar event) is saved in that run's workspace so the agent can work with it.
Run history. The record of a playbook run, which can include excerpts of the Google content the agent used, so that the User and their organization can review what the agent did.

How long it is kept

OAuth tokens are kept until the User disconnects the Google connection or the account is deleted.
Run workspaces, including the tool results saved in them, are deleted within 3 days after the run ends.
Run history is kept while the customer's account is active, so the organization can review past runs, and is deleted within 30 days of a deletion request or of the account being closed.

How to remove Google user data

Disconnect the connection in this Application. Disconnecting a Google connection deletes its OAuth tokens immediately, and the agent can no longer access the User's Google account.
Revoke access in the Google Account. Users can remove this Application's access at any time from the “Third-party apps and services” page of their Google Account (myaccount.google.com/connections).
Ask the Owner to delete it. Users can email support@pumpup.com to have all Google user data the Owner holds about them deleted, including run history. Requests are completed within 30 days.

Cookie Policy

This Application uses Trackers. To learn more, Users may consult the Cookie Policy.

Further Information for Users

Legal basis of processing

The Owner may process Personal Data relating to Users if one of the following applies:

Users have given their consent for one or more specific purposes.
provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
processing is necessary for compliance with a legal obligation to which the Owner is subject;
processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Further information about retention time

Therefore:

Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
Personal Data collected for the purposes of the Owner's legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to fulfil a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

The rights of Users based on the General Data Protection Regulation (GDPR)

Users may exercise certain rights regarding their Data processed by the Owner.

In particular, Users have the right to do the following, to the extent permitted by law:

Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent.
Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
Restrict the processing of their Data. Users have the right to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
Have their Personal Data deleted or otherwise removed. Users have the right to obtain the erasure of their Data from the Owner.
Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance.
Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

Users are also entitled to learn about the legal basis for Data transfers abroad including to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.

Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time, free of charge and without providing any justification. Where the User objects to processing for direct marketing purposes, the Personal Data will no longer be processed for such purposes. To learn whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. Such requests are free of charge and will be answered by the Owner as early as possible and always within one month, providing Users with the information required by law. Any rectification or erasure of Personal Data or restriction of processing will be communicated by the Owner to each recipient, if any, to whom the Personal Data has been disclosed unless this proves impossible or involves disproportionate effort. At the Users' request, the Owner will inform them about those recipients.

Additional information about Data collection and processing

Legal action

The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Application or the related Services.

The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.

Additional information about User's Personal Data

In addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, this Application and any third-party services may collect files that record interaction with this Application (System logs) or use other Personal Data (such as the IP Address) for this purpose.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.

Changes to this privacy policy

The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within this Application and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.

Should the changes affect processing activities performed on the basis of the User's consent, the Owner shall collect new consent from the User, where required.

Definitions and legal references

Personal Data (or Data)
Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data
Information collected automatically through this Application (or third-party services employed in this Application), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.

User
The individual using this Application who, unless otherwise specified, coincides with the Data Subject.

Data Subject
The natural person to whom the Personal Data refers.

Data Processor (or Processor)
The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)
The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is the Owner of this Application.

This Application
The means by which the Personal Data of the User is collected and processed.

Service
The service provided by this Application as described in the relative terms (if available) and on this site/application.

European Union (or EU)
Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookie
Cookies are Trackers consisting of small sets of data stored in the User's browser.

Tracker
Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User's device.

Read only access
Read all resources and their metadata—no write operations.

Compose
Create, read, update, and delete drafts. Send messages and drafts.

Google user data
Data this Application receives from Google APIs, including through Gmail, Google Drive, Google Docs, Google Sheets, Google Slides, Google Calendar, Google Chat and the Google People API.

Legal information

This privacy policy relates solely to this Application, if not stated otherwise within this document.

Latest update: September 28, 2026