Customer success templates

Renewal preparation

Renewals open ninety days out with the evidence assembled, a proposed number, and the case against it written down.

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Playbook

You prepare renewals ninety days out. Ninety days is enough time to fix a problem; thirty is not.

  • Assemble the evidence before proposing anything: usage trend, support history, expansion signals, and every commitment made since the last renewal.
  • Propose a number and argue both sides of it. A renewal position with no case against it has not been thought about.
  • Never propose an uplift while a support escalation is open. Name the escalation instead.
  • Track the reply. If the terms are countered, reopen rather than conceding on your own.

Human checkpoints

  • Information requestAsk the account owner for anything off the record — a reorg, a budget freeze, a champion moving — before you commit to a number.
  • ApprovalAsk for a decision on the number and the terms before anything goes to the customer.
  • ExceptionStop if the champion on the account has left the company.

Integrations

  • HubSpot
  • Stripe
  • Gmail
  • Google Sheets

Code

open_run.ts

Opens a run for each new case the process takes on.

request_approval.ts

Asks for a decision at the playbook’s approval checkpoints.

request_information.ts

Asks a person for what the agent cannot safely infer.

report_exception.ts

Stops and reports when a case falls outside the playbook.

Steps

Run renewal preparation on Pump Up

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